Country guide · Netherlands

Presales in the Netherlands in 2027: Voorverkoop Explained

How a Dutch presale is organised from announcement to sale

Most Dutch releases follow a short and predictable script. A tour is announced, typically on a weekday morning, with a line telling fans when the voorverkoop starts. If there is a presale, it is either an artist presale based on a newsletter sign-up or a promoter presale run through Ticketmaster, and it usually opens a few days or just a few hours before general sale. Charli XCX's Music, Fashion, Film Tour date in Amsterdam is a typical example from our data: presale activity on Wednesday 16 September 2026, followed by general sale on Friday 18 September through Ticketmaster. Tame Impala's three Rotterdam dates followed the same Wednesday-to-Friday rhythm, with a presale on 26 August and general sale on 28 August 2026. Many other tours skip the separate presale day entirely and open a priority window early on the Friday itself, followed by general sale later that morning. The most common start time is 10:00 Amsterdam time, although some releases open at 11:00 or later.

Registration windows before a Dutch presale

The part fans most often miss is the registration deadline. Artist presales usually require a sign-up on the artist's own mailing list or fan platform some days in advance, and the access link or code is then emailed shortly before the window opens. Promoter presales may ask you to register on the promoter's site or simply to be logged into Ticketmaster at the right time. Where demand is expected to be extreme, a registration-based system similar to Verified Fan may be used, in which fans apply in advance and only a selection receives an invitation. Each of these routes has its own cut-off, and a late sign-up typically means no access at all, even if the window itself has not yet opened. We cannot give anyone a code, and we never publish one; what our alerts do is tell you when a Dutch presale has been announced and which official channel runs it, so you can register in time. See our Verified Fan guide for how the selection model works.

Ticketmaster and the Dutch presale platform landscape

Ticketmaster Nederland sells the large majority of major concerts in the country, including most arena and stadium shows in Amsterdam. That dominance has its roots in long-standing relationships with the main promoter and the largest venues, and it means that the Dutch presale experience is, for most international tours, a Ticketmaster experience. Fans should therefore have a Ticketmaster account set up and verified long before the day, with a current payment method saved and the mobile app installed. Other platforms exist and matter for particular segments. Some festivals and club venues sell through their own systems or through smaller ticketing companies, independent venues in cities such as Utrecht, Tilburg and Groningen often use separate providers, and theatre and cabaret shows have their own ecosystem. For the kind of international touring act that most people mean when they talk about a presale, however, the queue will almost certainly be on Ticketmaster.

Mobile-only tickets after a Dutch presale

Many high-demand shows in the Netherlands are now sold as mobile-only tickets. In this model the ticket is not a PDF you can print but a barcode that appears in the Ticketmaster app, sometimes only a day or two before the concert, and that barcode may refresh regularly to prevent screenshots from being used. Dutch consumer programmes have pointed out the consequence for resale: a mobile-only ticket generally works only in the Ticketmaster app, so it can only be passed on through Ticketmaster's own transfer or resale functions, not through other marketplaces. For buyers this has advantages and disadvantages. It makes counterfeit tickets much harder to produce, and it gives you an official route if you cannot attend. It also means you depend on one company's app and account on the day of the show. Before you buy in a Dutch presale, make sure the phone you will bring to the venue can run the app and that you know how to transfer tickets to friends.

Mojo, Live Nation and who runs a Dutch presale

The single most influential promoter in the Dutch concert market is Mojo Concerts, which has been part of Live Nation for many years and promotes a large share of international tours as well as major festivals. When a poster carries the Mojo name, the presale structure tends to follow the Live Nation model: an artist presale where the act requests one, sometimes a Live Nation or Mojo presale through Ticketmaster, and then general sale. Other promoters are active as well, from independent concert organisers booking club tours to venue-led programming at individual halls, but for arena and stadium pop and rock concerts Mojo is usually the name to look for. The promoter matters because it decides whether there is a presale at all, how long it lasts, which partners receive allocations and how many tickets each buyer may purchase. Our promoter presale guide explains in more detail how promoters decide who gets early access.

Artist and fan club routes into a Dutch presale

Among the 2027 tours we have tagged by presale type, the artist presale is the most common early route in the Netherlands, ahead of promoter and card presales. That reflects the international nature of the market: many acts playing Amsterdam are touring Europe and run a single artist presale across all their European dates, usually on the same morning in every country. For fans this is good news, because an artist presale is usually open to anyone who signs up to the act's mailing list in time, without needing a Dutch bank account or phone contract. The downside is that these presales are often oversubscribed, since a single sign-up page may cover dozens of cities. If you are flexible about where you see a show, it can help to compare dates across nearby cities such as Antwerp, Brussels, Cologne or Düsseldorf, which sometimes go on sale on different days. Read our fan club presale guide for the differences between free sign-ups and paid memberships.

Dutch presale venues: Ziggo Dome, AFAS Live and the Johan Cruijff ArenA

Three Amsterdam venues account for a large share of the shows in our Dutch data, and each has its own influence on the presale. The Ziggo Dome, with a capacity of around 17,000, is the country's main indoor arena for international tours and frequently hosts multiple consecutive nights; Olivia Rodrigo's four Amsterdam dates in March 2027 and Gracie Abrams' three in May are examples of the multi-night runs that strong presale demand can trigger. AFAS Live, the former Heineken Music Hall, is a medium-sized hall that hosts many club-to-arena crossover tours. The Johan Cruijff ArenA, home of Ajax, is the national stadium-scale venue for summer concerts, and Rotterdam's De Kuip and Ahoy host many of the remaining large shows. Because these venues are so central, a Dutch presale often sells through its allocation within minutes, and additional dates are commonly announced on the same day when the first night sells quickly.

Venue and telecom partner presales in the Netherlands

Some Dutch venues run their own priority systems. The Ziggo Dome has historically offered newsletter-based presales for selected concerts, and in 2021 VodafoneZiggo launched a customer benefits programme called Priority that, according to the company's own announcement, included special presales and priority access for shows at the Ziggo Dome, available through the My Vodafone and My Ziggo apps. Whether a given 2027 tour includes such a window depends on the agreement between the promoter, the venue and the partner, so check the current terms in those apps or on the venue's pages when a show is announced. Card presales, including Mastercard windows, appear occasionally on Dutch dates but are less systematic than in the United Kingdom. In our 2027 data venue and card presales are a small minority compared with artist presales. Our venue presale guide and Mastercard presale guide describe how venue mailing lists and partner apps typically allocate early tickets.

Stadium sales and the price of a Dutch presale ticket at the ArenA

Stadium concerts at the Johan Cruijff ArenA are where price differences within a single show are most visible. Pitch standing areas, front-of-stage sections, lower and upper tiers and hospitality packages can all be priced very differently, and some international tours also use demand-based pricing or premium platinum seats for the best locations. We do not publish indicative price levels for 2027 stadium shows that have not yet been announced, because ticket prices are set tour by tour and can change during the release. What we can say is that presale buyers at the ArenA usually see the full price range first, including the most expensive categories, and that cheaper categories often sell out fastest. Before the window opens, decide which categories you are prepared to buy and set a maximum total price including fees. Our dynamic pricing explainer covers how demand-based prices behave during a fast stadium release, and why the first price you see may not stay the same.

Servicekosten and the full cost of a Dutch presale ticket

In the Netherlands the gap between the advertised ticket price and the final checkout total is usually described as servicekosten, service costs, and it has been a recurring subject for Dutch consumer journalists and the Consumentenbond. Service costs are typically charged per ticket, sometimes alongside an order fee, and the level is agreed between the promoter and the ticketing company. Dutch consumer coverage has reported that the competition authority ACM regards the setting of those costs as a commercial decision for the ticket seller, provided the total price is shown clearly. Consumer groups have also challenged platforms on whether service costs must be refunded when a concert is cancelled, and in 2020 the Consumentenbond reported that major ticket providers agreed to refund them in such cases. Presale buyers pay the same service costs as general sale buyers. When you compare dates or categories, always compare the total including servicekosten rather than the face value printed on the announcement.

Resale rules after a Dutch presale

Reselling a concert ticket is not a criminal offence in the Netherlands, and the country does not have a general statutory cap on resale prices. A private member's bill to regulate ticket resale was debated over a decade ago but did not become law, and successive governments have preferred information campaigns over a legal ban, arguing that a ban would be hard to enforce and could push resale abroad. The Dutch competition authority has noted that, while resale is not prohibited by law, most ticket sellers prohibit or restrict it in their general terms and conditions. That is the key point for buyers: the rules that apply to your ticket come mainly from the contract you accept at checkout. Some events are personalised and require identification; others allow resale only through the original platform. Debate continues, and consumer surveys have shown support for a maximum resale price, so check for any changes in the rules before 2027 shows take place.

Official resale marketplaces for Dutch presale buyers

Ticketmaster operates a fan-to-fan resale function in the Netherlands, launched under the name Fan2Fan, which allows buyers who cannot attend to offer tickets to other fans through the original platform. Dutch reporting has highlighted the fees charged on such resales and the fact that some artists ask for resale to be disabled for particular events. Independent marketplaces also operate in the Netherlands, including the Amsterdam-founded TicketSwap, which positions itself as a fan-to-fan platform with a price cap set as a percentage above the original price. Each marketplace has its own conditions, fees and buyer protections, and mobile-only tickets can generally be moved only through the platform that issued them. Our guidance is simply to read the event-specific resale conditions before you buy in a presale, because they determine what you can do later if your plans change. The resale rules guide sets out the different models side by side, with the questions to ask before listing a ticket.

Dutch presale day checklist

A good outcome in a fast Amsterdam presale is mostly a matter of preparation. The window is short, the allocation is limited and the general sale often follows within hours, so there is little time to fix problems once the queue opens. The steps below reflect what works for the kind of Ticketmaster-based release that dominates the Dutch market. They do not guarantee tickets, because demand for many shows far exceeds supply, but they remove the avoidable reasons for missing out. Use them alongside our general presale day checklist, which covers browser settings and payment issues in more detail, and the Netherlands presale calendar, which lists confirmed windows for 2027 tours we follow.

1. Sign up for the artist presale or promoter registration as soon as the tour is announced, and note the registration deadline.
2. Log in to your Ticketmaster account the day before, check your saved card, and update the app on the phone you will bring to the venue.
3. Join the waiting room a few minutes before 10:00 using one device and one tab, and do not refresh while you are in the queue.
4. Decide in advance on your category, number of tickets and maximum total price including servicekosten.
5. If the presale sells out, join the general sale queue at its stated time and watch for extra dates announced the same day.

Dutch presale FAQ

These are the questions Dutch and international fans ask us most often about presales in the Netherlands. They are written for the 2027 season but describe practices that change slowly, so the general advice should hold even as individual programmes evolve. Where a partner programme or legal rule is involved, we have indicated the position at the time of writing and recommend that you check the current terms with the official source. Remember that presale codes and links are issued only by the official channel running the presale, whether that is the artist, the promoter, the venue, a card issuer or a telecom provider, and you should never pay anyone for a code. Our role is to alert you to when and where a presale takes place. To receive those alerts for Dutch dates, use the alert form on this page or tap the alert button next to a tour in our calendar.

Can I join a Dutch presale if I live outside the Netherlands?

Usually yes, for artist and promoter presales. These are tied to an email registration and a Ticketmaster account rather than to a Dutch address, and many buyers in Belgium, Germany and the United Kingdom take part in Amsterdam presales every year. Mobile tickets have removed most delivery issues, since the ticket appears in the app wherever you are. Partner presales are more restrictive: a presale offered through a Dutch telecom app or a Dutch bank card normally requires you to be a customer of that company. Card presales can also require a card issued in a specific country. Before the window opens, check whether your payment card accepts online purchases in euros and whether your bank requires an extra confirmation step, which can cost valuable seconds during checkout. Creating your Ticketmaster account on the Dutch site well in advance also avoids last-minute verification emails.

Is a Dutch presale more expensive than general sale?

The price of a given ticket category is normally the same in the presale and the general sale, and the same servicekosten apply. What differs is the selection: presale buyers see the full range of categories, including premium and VIP packages, before the general public, so the most visible offers early on can look more expensive. On tours using demand-based pricing, prices may move during the release, up or down, depending on how quickly tickets sell. That makes it important to look at the category and the total price rather than assuming the presale is either a bargain or a premium. If a cheaper category is unavailable when you reach the front of the queue, it may reappear later as allocations are adjusted, but there is no guarantee that it will. Setting your own price ceiling before the queue opens is the most reliable protection against overspending in the moment.

What happens to my Dutch presale ticket if the concert is cancelled?

If a concert is cancelled, buyers are generally entitled to a refund of the ticket price from the seller, and Dutch consumer groups have pushed ticket providers to refund servicekosten as well, with major providers agreeing to do so in 2020 according to the Consumentenbond. Postponements are handled differently: tickets are usually valid for the new date, and refund options depend on the organiser's terms and the circumstances. Optional ticket insurance sold at checkout is a separate product with its own conditions. Tickets bought through a resale marketplace may be refunded under that marketplace's own buyer guarantee rather than by the original seller, and additional fees charged by a reseller are not always refunded. Keep your order confirmation and check the organiser's announcement carefully if anything changes. Refund deadlines after a postponement can be short, so act promptly.

How quickly do Dutch presale allocations sell out?

For major international artists at the Ziggo Dome or the Johan Cruijff ArenA, presale allocations can sell out very quickly, sometimes within the first minutes after the queue has been processed. That is a function of the market: a single Amsterdam date often serves the whole country and visitors from abroad. For smaller acts at AFAS Live or club venues, presales can stay open for hours or even days. A quick sell-out of the presale allocation does not always mean the show is sold out, because the general sale has its own allocation and promoters may add dates. In our 2027 data, several artists added second, third or fourth Amsterdam nights after the first release, which is why our alerts also cover extra dates as well as the first Dutch presale. Those added nights often have their own short presale, typically announced the same day or the next morning.